1/3 Users & Companies

1/3 Users & Companies

User & Companies

Identifying Users and comanies is the key to analytics!

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1. Identify users

Identifying users means capturing the identity of your users and attaching information with an identify call. The best place to invoke the identify call is when a user signs up successfully or logs into your product.

Identifying users allow you to:

a) Look behind a graph

b) Understand a single user behaviour

c) Segment on the basis of user traits

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Without identifying users, June won’t be able to tell if user A and B are differente people. Without identifying users you can’t run robust analytics of your product.

a) Look behind a graph

Click on a graph to see a drill-down of the users who belong to it. By default we will show you the user first name, last name, and email.

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b) Understand a single user behavior

You can open a user profile by clicking on his/her name in the side panel above, or directly from the user list.

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c) Segment on the basis of user traits

You can also search and Segment users based on the data you have attached to them during the identify call.

These data points are called “user traits” (Segment spec). Typical user traits includes:

  • email
  • first name and last name
  • role
  • plan
  • any other information you’re passing
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Inspirations: If you’re looking for some inspiration we wrote an article on actionable user segmentation best practices

2. Identify companies

Identifying companies is key to steer your company with company level metrics (remember you sell to companies, not employees!).

The group identify call is identical to the identify call, except that it helps you identify companies (full workspaces) inside of your product instead of individual users.

This will allow you to use our company-level reports inside of June and see which companies are using your product and what they are doing.

For B2B SaaS identifying companies (or groups) is traditionally key. Identifying companies allow you to:

a) Look behind a graph

b) Understand a single company behaviour

c) Segment on the basis of company traits (group trait)

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Should you identify companies? If your product has a concept of workspace, account or groups where multiple users can collaborate or interact together, then groups are relevant to you.

a) Look behind a graph

In addition to metrics at a user level, like user retention, June gives you metrics at a company level, such as the company retention - the % of companies that retain over time. Adopting group identify call will unlock these.

To look behind a graph, open a company-level analysis such as your “Active companies”, then click on a graph.

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You should notice companies showing up in the breakdown, not users.

b) Understand a single company behavior

You can open a company profile by clicking on its name in the side panel above, or directly from the company list.

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C) Segment on the basis of company traits (group traits)

You can segment companies based on the data you have attached to them during the group identify call.

These data points are called “group traits” (Segment spec). You can

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